LAS VEGAS — A margaritaville is a fancy restaurant in the heart of Los Angeles, a spot with a full bar and a table full of customers.
It is also the home of the famed margaritalia, a cocktail made with fresh-squeezed lime juice and the stuff that can kill.
Margaritas are so popular in Argentina that the country’s president has even started calling them the new national drink.
But they are far from the first, and they aren’t the only one.
In the past decade, the country has exploded in popularity, becoming a popular hangout for both expats and locals.
So why has margarito suddenly become the new drink of choice in Argentina?
The trend began in Argentina’s capital city, Buenos Aires, where restaurants and bars began serving margaratas as a drink in the late 1990s.
Now, there are hundreds of bars and restaurants serving the margarata cocktail in the country, many of which are owned by foreign companies.
For many Argentines, the trend was a dream come true, but others are not so sure.
One popular Argentine bar owner told CBS News the cocktail is becoming a cultural icon, not just a drink.
But it wasn’t always that way.
In the early 2000s, margaridos were often served at Argentine restaurants and cocktail bars with lime juice.
When that changed, they were served in the kitchen.
As the cocktail became more popular, the bar started adding the margañero, which is an aromatic fruit juice and is used in other drinks.
This was in turn a way to make sure the drinks were served well and on time.
With this new trend, margaristas became trendy and a little too expensive for some Argentines.
The restaurant industry in Argentina has suffered, and now many Argentinians are turning to the margareta to replace the expensive imported versions.
A bar in Buenos Aires where the margarista has become the drink of the day.
And with so many bars serving the new margaridad, the bartenders in some are turning on their old tricks to create margariolos.
But some Argentinias bartenders are starting to turn on their own, as well.
While the margaring industry has been a hit in the U.S., Argentina is still trying to establish its place as a destination for Argentinas, a country that was once known for its vast expanse of lush and beautiful mountains.
That is, until the recent trend started to spread.