Wineries are being encouraged to open up to the public after the Government decided to ban the sale of “wine cooler” bottles on store shelves.
The Government has also banned the sale and advertising of “gala winery” wine cooler bottles, which are not designed for consumption on the premises.
The move comes as wineries seek to gain new customers in a new market where they face increasing competition from online retailers such as Amazon.
The ban will affect wineries selling in the UK, Australia, New Zealand and Canada.
It comes after a report found that the number of people in the US drinking wine cooler in 2017 had doubled in the past five years.
It comes as Wineries have been encouraged to start selling their products at their stores, which will now be subject to the ban.
The UK Department for Business, Innovation and Skills (BIS) has also announced plans to limit the sale, advertising and marketing of wineries wine cooler products.
The ban will apply to all products, including wineries beer, wine and spirits, from 1 March 2019, and to wineries from July 2019.
But there are many wineries who are still enjoying the sale online, with some offering their winemaking and wine making services as a “gift” to customers.
“We are all very excited about this new ban, and we look forward to continuing to enjoy the winery experience,” said John Griffiths, general manager of the Galottery.
Many wineries, particularly small and independent ones, are not as open about their wineries wines and would be forced to take a “hard sell” to attract new customers, he said.
BIS has also been working with wine retailers to see if the ban can be applied across the industry.
Online retailers such at Wine-o-Matic and Wine Shop UK have been providing customers with the option to order a “wine cooler” in their stores.
Last year, online retailers also introduced the “winery gift card” which can be used to buy up to 10% of a winery’s product for a discount.